Designing digital products with a decade of craft underneath.
Hi, I'm Martina, UX/UI and brand designer based in Barcelona.
Three years designing digital products, built on 10+ years as a brand designer and illustrator. Architect by training, I think in systems.
From UX research and brand strategy to a live bilingual website for a hair ritual salon in Sardinia.
Brand · Service design · Responsive
Led the redesign of a cohesive identity for a tech product and WCAG-compliant design system, timed to a major product launch.
Rebrand · Design systems · UI design
Designed end-to-end a grocery delivery app built around recurring orders, reducing clicks and building trust in fresh products.
UX/UI · E-commerce · Purchase process
Designed a strong visual identity system within one of the world's most recognisable brand systems. 12 months, 12 experts, 63 assets produced and an audience of worldwide sales professionals.
Visual system · High volume · Educational · Motion
5-day design sprint targeting a product page drop-off. Designed a real-time customisation flow to reduce decision fatigue and increase user confidence.
UX/UI · Design sprint · E-commerce
Clients
