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Chinese Business Club
Place
UK
Project
Promotional Animated Video
Team
Transperfect - Contentlabs
Design: Martina Corona, Elisenda Mallol
Animation: Jordi Solá, Daniel Lombardia
The Project
The Chinese Business Club needed a promotional video to showcase its mission at international events, capturing attention and projecting professionalism.
User definition and needs
International business leaders and prospective members; need to quickly understand the Club’s mission and feel confident engaging.
The Challenge
Aligning strong storytelling with a contemporary, dynamic style while meeting stakeholder expectations for a polished, memorable piece.
The Solution
I defined key messages, created storyboards, and refined visuals with bold colors, dynamic motion, and cohesive design.
Reflections
Enhanced skills in storytelling, stakeholder management, information hierarchy, and maintaining consistency in motion assets.
